The Showdown Files

AGENT HERO VS THE FIELD

Every matchup, researched and sourced — real pricing (including the fees they don't advertise), what each AI actually does, and an honest "when to choose them." We tell you when the other tool wins. Updated July 2026.

Head-to-head

The full tale of the tape: pricing math, AI depth, setup time, and who should pick what.

Issue #01 · Toolkit vs Teammate Agent Hero vs GoHighLevel The $97 platform you have to build for 3–6 weeks, against the flat-fee AI that arrives already built. Read the matchup → Issue #02 · AI ISA vs AI Clone Agent Hero vs Structurely $499/mo + $2,000 setup + metered credits to qualify leads — or $499 flat for an AI that does the whole job. Read the matchup → Issue #03 · Lead Machine vs Work Machine Agent Hero vs Ylopo Ylopo generates leads and won't publish its pricing. We publish both of ours — and the math. Read the matchup → Issue #04 · Silicon vs Salary Agent Hero vs a Human ISA A dedicated inside sales agent runs $1,400–$2,200 a month and sleeps. The other option doesn't. Read the matchup → Issue #05 · CRM vs Teammate Agent Hero vs Follow Up Boss The default realtor CRM suggests replies; you still send them. And Zillow owns the database. Agent Hero does the work — independently. Read the matchup →

Alternatives, ranked honestly

Shopping a specific tool? The full field of alternatives — including the ones that aren't us.

Alternatives File GoHighLevel alternatives for real estate What to run instead (or alongside) when you don't want to be your own marketing ops department. See the field → Alternatives File Structurely alternatives & real pricing The setup fee, the action credits, the team minimum — and six other ways to get leads worked by AI. See the field → Alternatives File Ylopo alternatives & real pricing Ylopo won't publish a rate card. Here's the realistic all-in number — and the alternatives at every budget. See the field → Neutral Corner Ylopo vs Structurely Two lead-side AIs compared straight — because you asked, and the review sites only have auto-generated tables. Read the matchup →

Buyer's guides

The category, mapped — what "AI ISA" actually means and what the whole market costs.

Guide · 2026 Edition The best AI ISAs for real estate Every AI that can actually hold a lead conversation in 2026, ranked by what it does after "hello." Read the guide → Guide · The Math AI ISA vs human ISA: the true cost Salary, overhead, turnover, sleep — the honest spreadsheet behind the hiring decision. Read the guide →

Or skip the research — test the thing itself.

Text a live Agent Hero and watch it book a showing, update a CRM, and pull comps while you're still typing your second message.

Try it live →

Every page here carries sources and a "prices verified" date, and we re-check quarterly. We make the thing we compare against — so we cite receipts, concede real trade-offs, and let you check our work.